Kanye West has collaborated with American sprinter Sha’Carri Richardson and Beats for the release date reveal of his new album ‘DONDA’ and a teaser to his new song “No Child Left Behind.”
The TV commercial premiered during Game 6 of the NBA Finals on Tuesday night that saw the Milwaukee Bucks defeat the Phoenix Suns to become NBA Champions for the first time in 50 years.
Richardson is seen donning the new Beats Studio Buds, running 100 metres to “No Child Left Behind.” The advert was produced by West which includes the tagline “Live Your Truth.”
DONDA arrives this Friday and can be streamed during a live event on Apple Music this Thursday at 8pm EDT.