Apple CEO Tim Cook and Facebook CEO Mark Zuckerberg continue to clash over personal data protection and advertising in a heated debate that stems back to 2014.
Apple, the most valuable company in the world, has been involved in privacy through the algorithms that track personal data from Facebook, WhatsApp and Instagram.
WhatsApp’s request for permission for personal data received a backlash as many user’s left the popular messaging app.
When criticising social media platforms anonymously at the virtually-held European Conference on Computers, Privacy and Data Protection last Thursday, Cook was referring specifically to Facebook – who continue to be in today’s spotlight relating to these issues.
Facebook have been put in a difficult position through the “app tracking transparency feature” in iOS14, the ability to monitor applications transparently, this will prevent advertisers from tracking users’ movements with advertising contributing heavily to Facebook’s total revenue.
The Apple CEO recognised the ability of this feature in the conference before condemning social networks for spreading false information.
Upon Cook’s thoughts, Facebook announced that privacy isn’t the purpose of the newly introduced update – application developers won’t be able to offer ads for free, meaning that Apple will charge a fee, receiving a 30% share in every sale in the process.
Due to this ad restriction, Facebook has also accused Apple of harming small businesses with Zuckerberg preparing to sue the company.
This wouldn’t be the first time Zuckerberg has found himself in a lawsuit having testified to the US Senate Justice Committee that Facebook used 87 million users’ data in the presidential elections for impacting their users’ political decisions. Zuckerberg was ordered to pay $5bn [€4.1bn] penalty – the highest ever handed down to a tech company.
Since then, Cook has previously stated that companies track user algorithms to cause polarisation and violence.
With both Apple and Facebook calling each other out as their biggest competitors, it looks like Zuckerberg is prepared to respond to Cook’s confidentiality and non-inviolable statements by suing the company and seeking exit. The privacy debate between two famous businessmen and two of the most valuable companies in the world is far from over.
Source: GQ
Apple CEO Tim Cook and Facebook CEO Mark Zuckerberg continue to clash over personal data protection and advertising in a heated debate that stems back to 2014.
Apple, the most valuable company in the world, has been involved in privacy through the algorithms that track personal data from Facebook, WhatsApp and Instagram.
WhatsApp’s request for permission for personal data received a backlash as many user’s left the popular messaging app.
When criticising social media platforms anonymously at the virtually-held European Conference on Computers, Privacy and Data Protection last Thursday, Cook was referring specifically to Facebook – who continue to be in today’s spotlight relating to these issues.
Facebook have been put in a difficult position through the “app tracking transparency feature” in iOS14, the ability to monitor applications transparently, this will prevent advertisers from tracking users’ movements with advertising contributing heavily to Facebook’s total revenue.
The Apple CEO recognised the ability of this feature in the conference before condemning social networks for spreading false information.
Upon Cook’s thoughts, Facebook announced that privacy isn’t the purpose of the newly introduced update – application developers won’t be able to offer ads for free, meaning that Apple will charge a fee, receiving a 30% share in every sale in the process.
Due to this ad restriction, Facebook has also accused Apple of harming small businesses with Zuckerberg preparing to sue the company.
This wouldn’t be the first time Zuckerberg has found himself in a lawsuit having testified to the US Senate Justice Committee that Facebook used 87 million users’ data in the presidential elections for impacting their users’ political decisions. Zuckerberg was ordered to pay $5bn [€4.1bn] penalty – the highest ever handed down to a tech company.
Since then, Cook has previously stated that companies track user algorithms to cause polarisation and violence.
With both Apple and Facebook calling each other out as their biggest competitors, it looks like Zuckerberg is prepared to respond to Cook’s confidentiality and non-inviolable statements by suing the company and seeking exit. The privacy debate between two famous businessmen and two of the most valuable companies in the world is far from over.
Source: GQ