Taylor Swift won’t be performing at the Super Bowl LVII halftime show, according to insiders, despite reports that she would.
Despite rumors from Swift’s fans and a Variety piece that explored the possibility, sources close to the singer have told both People and TMZ that she won’t be the show’s headlining act. The first rumors surfaced earlier this week, with many pointing to the impending release of her new album Midnights and the NFL’s deal with Apple Music as potential indicators.
Variety was assured by sources that she will perform, but it suddenly doesn’t seem to be the case. Since Pepsi no longer sponsors the Super Bowl, it was determined that Swift could take the lead role because of her relationship with Coca-Cola. When the Super Bowl is played on February 12, 2023, at Glendale, Arizona’s State Farm Stadium, the NFL has yet to reveal who the performers will be.
The event has included a number of well-known musicians in the past; earlier this year, Dr. Dre enlisted many of his most well-known partners to participate. Shakira and Jennifer Lopez performed the year prior, followed by The Weeknd in 2021. In 2023, Apple Music will become the show’s official sponsor for the first time.
Next month marks the release of Swift’s tenth studio album, Midnights, and in the weeks leading up to it, she has been gradually revealing the tracklist in a series of TikTok posts. Beyond the cover image, she hasn’t revealed much about the album, but we do know that Jack Antonoff, a longstanding collaborator, is working on it.