Southampton’s new sponsorship deal with the Coingaming Group as a main partner will see the club’s performance bonuses come in the form of bitcoin.
The Premier League side have agreed on a three-year-deal with the company, which has provided a platform for bitcoin gaming brands, seeing Sportsbet.io remain as the club’s shirt sponsor.
After a deal with Chinese brand LD Sports collapsed, Sportsbet.io successfully stepped in to pen a one-year deal for the 2020/21 season. Along with a contract extension, cryptocurrency bonuses will also be included in the deal.
This recent sponsorship agreement is also the biggest in Southampton’s history as these performance-based incentives will be paid at the end of the season.
Southampton’s Chief Commercial Officer David Thomas is quoted by City A.M saying, “The team at Sportsbet.io have built a successful business by challenging convention and disrupting the market, but in a responsible way, and their approach to our partnership with them has been no different,” he said.
“In a short timeframe they’ve proven to be innovative, forward thinking and extremely supportive of the club, our fans and the wider community, and we’ve welcomed the opportunity to develop and promote safe gambling messages together.
“As such they have become valued partners and we look forward to the next chapter together.”
CEO of the Coingaming Group Maarja Pärt also showed her delight with the agreement.
“Our first season as Southampton FC’s main club partner has already exceeded all expectations,” he said.
“We’ve been inspired by the passion of the club and its fans, and it was an easy decision for us to extend our partnership with the Saints for another three years.
“From the beginning, Southampton have been a perfect match for the fun, fast and fair way we do things at Sportsbet.io.
“We can’t wait to continue this journey with the Saints, and we’ll be doing everything we can to support the team and its community into the future.”
Source: City A.M