Beginning in 2023, Netflix will strictly enforce its anti-password sharing policy, which will impact 100 million subscribers.
As Netflix struggles with dismal subscription numbers following its tremendous expansion during the COVID outbreak, insiders claim the moment has finally come.
According to a source familiar with the situation, password sharing has cost the organization numerous subscribers (WSJ).
At a business gathering, co-CEO Reed Hastings reportedly informed senior executives that password sharing has been going on for too long and that the pandemic simply covered up how bad it really was.
Now, the platform’s 100 million password-borrowers risk missing out on their favorite series, however insiders told the WSJ that Netflix is likely to implement the ban gradually out of concern for reaction.
The company is anticipated to utilize IP addresses to track password sharing and shut it down, unless users would prefer to pay an additional price to share the password. The specific policy and how it will be implemented are still unknown.
The first company to crack down on password sharing will be Netflix, which has 223 million customers worldwide. However, media leaders don’t think they’ll be the last.