Image via @LoganPaul Twitter
The UFC announced that it has partnered with social media stars Logan Paul and KSI to make their sports drink “PRIME” the primary sponsor of all UFC events.
The agreement, which the UFC refers to as a “multi-year global marketing partnership,” “provides [PRIME] with a wide range of integrations into key UFC assets, including UFC Pay-Per-View and Fight Night, highlighted by broadcast features and never-before-seen branding inside the world-famous Octagon,” according to an official press release from the organization. The Ultimate Fighter and Dana White’s Contender Series will both use PRIME’s advertising.
The press release also announced a presenting collaboration with the UFC Foundation, a foundation established by the UFC to support other charities and activities around the state of Nevada, as well as the rebranding of the “red” and “blue” corners to “PRIME Hydration Recovery Zones.”
Speaking on the partnership, UFC President Dana White said, ‘We’re excited to name PRIME the Official Sports Drink of UFC and an official partner of the UFC Performance Institute.’
On his Impaulsive podcast, PRIME co-founder Logan Paul said, ‘PRIME, a drink that KSI and I created is now the official sports drink of one of the biggest global fight organisations in the world. An organization I’ve been watching since I was a child.’
‘We’re going to be in the corners, we’re going to be on the ring, we’re going to be at the weigh-ins.’