Alexa Demie of Euphoria and Kim Kardashian, aka the “Balenci Barbie,” both appear in the winter 2022 ad campaign for Balenciaga.
The campaign is set in a fake snowstorm to further the Creative Director’s idea of stimulated weather. The distinct designer contrasts locales with his avant-garde apparel, using comforting layers in warm climates and little else in below-freezing weather.
Kardashian wears a look quite similar to the one she wore to the Vanity Fair Oscar party. This version of the skin-tight dress has back cut-outs for added drama and has the same intense blue color. Demie is equally sumptuous in another outfit that has a lavish faux fur coat and the company’s famous Glove Boots. She also appears in a modest ensemble consisting of a knee-length V-neck dress with a contrasting all-white bodysuit and chic gloves.
The Winter 2022 collection also features a towel top, a trompe l’oeil slip dress, and an extra-large XXXL hoodie and pullover jacket for outerwear. The recognizable Crush and Swing handbags, Trash Pouch, and HD sneakers serve as accessories.
Winter 22 Campaign
Kim— Balenciaga (@BALENCIAGA) September 1, 2022
Winter 22 Campaign
Alexa is wearing Le Cagole XS Shoulder Bag with Rhinestones— Balenciaga (@BALENCIAGA) September 1, 2022
Winter 22 Campaign
Alexa pic.twitter.com/MFNNKKyrVF— Balenciaga (@BALENCIAGA) August 31, 2022
Winter 22 Campaign
Kim pic.twitter.com/DQYeoLr5bS— Balenciaga (@BALENCIAGA) August 31, 2022