Kanye West has reportedly earned a staggering $7 million just from sales during his live listening parties, selling a range of ‘DONDA’ merchandise in the process.
As reported by Billboard via Complex, Ye’s second listening party promoting his upcoming album became the most-watched livestream in Apple Music history.
The event itself received more than 5.4 million views on 5th August. In comparison, the first listening party hosted on 23rd July, recorded 3.3 million views, an Apple Music Global Livestream record.
Kanye even made the same amount of money from his in-person merch sales at the second event for the reported earnings of his Yeezy x Gap puffer coat.
iTunes and Apple Music have indicated that the album is set to be released this week after several weeks of delays. DONDA is set to consist of 24 tracks with appearances from Jay-Z, The Weeknd, Kid Cudi, Travis Scott, Playboi Carti, Jay Electronica, and more.