TMZ claims Ye’s company Mascotte Holdings has registered new trademarks for a variety of clothing and accessory items, including fanny packs, luggage, wallets, umbrellas, and hats.
Furthermore, according to the outlet, Kanye is prepared to file a trademark application for the term “Dove Sports,” which he intends to use exclusively for “athletic services such as training sessions, competitions, tournaments, camps, seminars, field trips, and even traditional educational frameworks.”
The announcement follows several significant additions for Donda Sports. Antonio Brown joined the company in February and was named the company’s president. Additionally, in May, Donda Sports signed defensive tackle Aaron Donald of the Los Angeles Rams, a Super Bowl champion, and Jaylen Brown of the NBA.
On the podcast I Am Athlete, which is hosted by former NFL players Brandon Marshall, Adam “Pacman” Jones, and LeSean McCoy, Donald made the announcement about the collaboration.
“It was an opportunity that came to us, me and [my wife], and it made sense. Hearing the whole spectrum of what they were going to be bringing, the whole family atmosphere that they got in Donda Sports. Not just me, but my wife being a part of that. For me it was a no-brainer,” Donald explained.
Donald added, “I think it’s a helluva opportunity to open up a lot of different doors and a lot of different things outside of football that I wanna be involved in, that I wanna do, that my wife wanna do. So to be a part of that, and be one of the best first athletes to be a part of that, it’s pretty dope. We’re excited about it, and we’re gonna see where this thing goes.”