JAY-Z continues to expand his ever-growing empire, as Complex has just announced that Hov is officially the president of newly relaunched PUMA Basketball.
The move comes as PUMA Basketball has also signed top NBA draft prospects DeAndre Ayton of Arizona, Marvin Bagley III of Duke, and Zhaire Smith of Texas Tech, all of which are expected to be lottery picks, with Ayton projected to go number one overall.
“We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, PUMA’s global director of brand and marketing, told Complex.
The publication also points out that JAY-Z will provide input on athletes being signed to PUMA Basketball, in addition to art design, concepts, and brand direction.
“What’s important to him on a day like today is that it’s clear we’re making a serious push with players like Bagley and Ayton and Smith,” Petrick added. “We’re making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused. It’s clear that we’re looking at basketball through the lens of culture, and thinking about the fashion of basketball, the music of basketball, all the aspects of culture around basketball as much as the on court presence that we will have.”