H&M has taken down all of the merchandise after Justin Bieber openly blasted a new line that featured his picture and stated that he didn’t approve of it.
According to Forbes, the Swedish clothing firm claimed that while producing the line, it “followed proper approval procedures,” it has since decided to stop selling the items “out of respect for the collaboration and Justin Bieber.” The action was taken shortly after Justin Bieber claimed that he had not approved the merchandise before its distribution, which included a sweatshirt and a dress with his face and lyrics inscribed on it. On the H&M website, there are presently no items related to Justin Bieber.
“I didn’t approve any of the merch collection that they put up at H&M,” he wrote in a now-expired Instagram Story. “All without my permission and approval. SMH I wouldn’t buy it if I were you.” In a second post, he was more inflammatory towards H&M. “The H&M merch they made of me is trash and I didn’t approve it don’t buy it,” he wrote.
On his website, Bieber currently offers colorful merchandise for sale. He also owns the streetwear company Drew.