Image via Gucci
This week, Gucci officially unveiled The Sandbox, an immersive experience that includes a variety of digital treasures and benefits exclusive for NFT holders.
The luxury Italian fashion house’s Vault concept shop, which was created by Alessandro Michele, created Gucci Vault Land. A “play-to-know narrative,” as described in a press statement, will be accessible through November 9; entrance will, notably, not require an NFT or other type of ticket.
A story is recounted over the course of several rooms when guests start their trip at the Garden of Curiosities. Each chamber is designed to symbolize a distinct aspect of the greater Vault project’s unique artistic goal. The opportunity to restore a vintage bag in the Vault Vintage Lab is one of the benefits offered to visitors, along with other unique mini-excursions.
Although possessing an NFT is not necessary to access any of this, there are advantages to doing so, such as the chance to win one of the aforementioned items if you own a SUPERGUCCI or Gucci Grail NFT, for instance.