Denmark will wear “toned down” shirts at the World Cup in an effort to draw attention to the host nation Qatar’s record on human rights and treatment of migrant workers.
The third kit, which is all-black, was created by kit manufacturer Hummel to symbolize the “colour of mourning.”
Hummel said it “does not wish to be visible” in a tournament it claims “has cost thousands of lives”.
“We support the Danish national team but that isn’t the same as supporting Qatar as a host nation,” it said.
As part of the design, the Denmark badge is also “toned down”. Their playing kit will be a plain red home shirt and an all-white second kit.
Sponsors of Denmark’s training kit will also remove their logos to make place for criticism of Qatar.
Officials from Qatar have in the past contested the statistics regarding migrant workers who died while working on World Cup infrastructure, claiming that the true total at the time in 2021 was 37.
Hummel said: “We wish to make a statement about Qatar’s human rights record and its treatment of the migrant workers that have built the country’s World Cup stadiums.
“We believe that sport should bring people together. And when it doesn’t, we want to make a statement.”
However, the Qatar 2022 supreme committee, which organises the tournament, disputed Hummel’s claims about the deaths of migrant workers.