Soft drinks giant Coca-Cola have been heavily criticised over their new customizable labels feature.
The online tool has been blocking terms like “Black Lives Matter,” “Transgender,” “Gay Pride,” and “Lesbians” yet more controversial phrases like “I am a Nazi,” “jihadists,” “QAnon,” “White Pride,” “fascism,” and “Trump Won” have been approved.
Since the arrival of the feature, which has allowed thirst-quenchers to customize Coca-Cola labels after the successful “Share a Coke” campaign, the public have been quick to realise the uproar around the use of racist and prejudiced slogans on bottles.
A Coca-Cola is quoted by CNN Business via Baller Alert saying: “We’re continuously refining and improving our Share A Coke personalization tool to ensure it is used only for its intended purpose. Words or phrases that have appeared in the preview mode of the tool may not necessarily be approved but rather are words we have not previously assessed.
“Actual bottles are not made with words that are inconsistent with the program’s intent. We have clarified in the tool’s preview mode that proposed language may require further review.”