Beyonce has followed up with the success of her 2020 IVY PARK x Adidas with the launch of her winter collection called “ICY PARK”.
Enlisting industry stars such as Hailey Bieber, Gucci Mane, Kaash Paige and Akesha Murray among others, Queen Bey travels to a winter wonderland in communicating her new apparel and footwear colourways.
The two brands have come together to produce engaging apparel material that features monogram graphics and cozy materials, including faux shearling and performance towel terry into the designs.
Other apparel items include tight fitted activewear, trendy tracksuits and support accessories that are made for both men and women. Pink, blue, and snowy white make up the colourway of these vibrant lifestyle products.
In terms of the footwear, the UltraBoost, Forum Lo and Super Sleek see new colourways to their models as well as the introduction of the IVY PARK Super Sleek Boot.
The emphasis on the mountain-ready collection means that there is all-white colourways for the range of these sneaker units.
On February 19th, the third adidas X IVY PARK drop will be available on in-store. The following day selected global stocklists will be selling this array of items, with prices ranging from $30 for accessories to $850 for outwear.