The 34-year-old soccer player is named Fendi’s newest ambassador after signing deals and partnerships with organizations including Adias, Hyundai, and SFR. The Faster sneaker, a low-top design that combines high-performance elements with Fendi’s luxury codes, will be the focus of the part.
“Featuring technical fabrics and high-end athletic touches, the Fendi Faster Sneaker is balanced by the characteristic luxury which the Fendi Maison brings to each of its designs,” the Italian fashion house wrote in a statement. “In its finely tuned performance and finely honed detail, the Fendi Faster forms an ideal companion to Benzema’s own unique and inimitable skill, style, and strong personality.”
Currently, the sneaker comes in gray nylon or white nubuck leather. Each design has a fabric insert, corrugated running soles, and FF motifs on the sides and toes. The Faster sneakers are currently available for $1,100 in Fendi shops and online.
A week or so after Benzema received the UEFA Men’s Player of the Year award, the Fendi partnership was revealed. The striker, 34, accepted the award while dressed in a Fendi suit.