The artist currently known as Diddy has gone through more name changes than Prince and has released music only on the periphery in recent years, but one thing has remained constant through it all: his vast, profitable business empire. And according to him, he has now reached a new plateau of success. Diddy has apparently become hip-hop’s first-ever billionaire.
Diddy has revealed this new in the form of a motivational video, which sees the mogul enjoying a lunch of salmon and pacing his conference room, one that he reminds us he gained after starting from nothing in Harlem. While this news has not been verified as we don’t have easy access to Diddy’s tax returns (hm, remind you of someone?), the claim seems legitimate. He has consistently topped the Forbes list of highest-earning figures in hip-hop, and last year’s tally had him holding the top spot with an enormous fortune of $750 million. So a billion is simply an arm’s throw away.
If you’re confused about what Diddy actually does all day, this video might help you get the bigger picture: